Search results for "Stora Enso"
showing 6 items of 6 documents
A Concentric CSR Roadmap Model for Host Community Relations in the Global South
2014
The purpose of this article is to find new Corporate Social Responsibility (CSR) approaches for corporate-community relationships in the global South and hence to achieve some distance from the Northern ethos. The article is based on a case study from the Brazilian pulp and paper sector. Veracel Celulose, a multinational corporation, is a joint venture between the Brazilian Fibria Celulose (formerly Aracruz Celulose) and the Swedish-Finnish Stora Enso. First, Veracel’s production impacts on the Indigenous community, the Pataxó Indians, are examined. Second, Veracel’s CSR policy and its subsequent impact are brought under closer scrutiny by juxtaposing corporate words with corporate actions.…
Playing by the game rules : the business responsibility of Stora Enso
2012
Terrains of struggle : the Finnish forest industry cluster and corporate community responsibility to Indigenous Peoples in Brazil
2015
Maineenhallinta neljässä suomalaisessa pörssiyhtiössä
2004
Vertaileva analyysi paperiyhtiöiden yhteiskuntavastuuraporteista 2006
2009
Making Sense of Business Ethics - About Not Walking the Talk
2006
By using a sensemaking perspective, this article argues that it is not relevant to fully expect firms to walk their talk in ethical matters. Accuracy between words and deeds is utopia in a post-modern world, with chaos and complexity. Integrating diverse ways of doing ethical business across global regions rather creates legitimacy, trust and a good image among firms in business networks. So what is the role of the ethics code? The article gives examples from a case study on Stora Enso, where the ethics code has a certain strategic meaning, but where the CEO also states that the firm has to do what it says, and say what it does. In short, the article discusses a new paradigm which influence…